This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:
• Internal and external environmental analyses;
• Cross-cultural communication;
• Structural considerations;
• Leadership and motivation;
• Foreign market entry, mergers, alliances and acquisitions.
Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
Table of Contents
Part 1: Setting the Context
1. Introduction to Strategy in a Global Context
2. Techniques for analyzing the External Environment
3. Techniques for analyzing the Internal Environment
Part 2: Creating the Strategy
4. Strategic Formulation
5. Developing a Global Strategy
Part 3: Implementation Issues for the Global Strategy
6. The Important Aspect of Culture
7. Cross-Cultural Communication
8. Managing Structure
9. Leadership, Motivation and Cross-Cultural Negotiation in the Global Context
10. Managing People in the Global Context
11. Managing Foreign Market Entry
12. Managing Alliances and Acquisitions
William H. A. Johnson is Associate Professor of Management at Pennsylvania State University Behrend, Erie, United States. His research and teaching are at the nexus of innovation, strategy and international management.
"An accessible and efficient introduction to the fundamentals of global strategy for university students of all levels of study." — Dr. Joel Deichmann, Professor of Global Studies, Bentley University, USA.
"Johnson’s text provides a solid basis to understand and develop a global strategy…. He walks the reader through emergent and deliberate strategies in an array of cultural settings. On the build, borrow, or buy question, Johnson’s treatment is as thoughtful as any I have seen. Examples elucidate concepts and will surely stick in the minds of students. In addition to laying out a solid foundation, Johnson does not shy away from bringing in nuances and layering on necessary complexity." — Dr. Scott C. Ensign, Associate Professor of Policy, Dobson Professor of Innovation and Entrepreneurship, Lazaridis School of Business & Economics, Canada.
"In today’s interconnected world, even the smallest businesses have easy access to tools that allow them to operate globally, from online communication and data sharing tools to international financial instruments to crowdsourcing and marketplace platforms. What they often lack is a global strategy. Professor Johnson’s textbook provides an in-depth, yet easy-to-follow guide for the new generation of entrepreneurs and managers seeking to develop a strategy for global expansion, from market analysis to management of human resources." — Dr. Vasyl Taras, X-Culture Founder and Project Director, Associate Professor of Management, Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.
"When I teach business strategy, I do it to develop in my students an international vision of possibilities and threats. This book explains what it means to strategize in the global context that they will be in. I value the approach of developing strategy, with its unplanned emergent aspects, rather than imagining it as something to be selected from several items on a shelf. The book pushes students to be practical and realistic. Examples from all types of firms—software, big box, not-for-profit etc.—is enriching…. The book is rich in tools for analysis of both internal and external factors. These are accompanied by suggestions in how to best employ them at all organization levels and contexts in a most compelling way. As someone who values top student evaluations, I see adopting this book as integral to my teaching strategy." — Dr. Charles Wankel, Professor of Management, Peter J. Tobin College of Business, St. John's University, USA.
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