This book provides a comprehensive overview and examination of the international aspect of Events Management and the many challenges and complications that arise in the planning and delivery specifically of cross-border and cross-cultural events.
Authored by a current academic and ex-practitioner in the field, this book boasts an excellent balance of theory with practical advice and guidance. Chapters cover all the key concepts needed to manage and deliver an international event and fully reflect the current trends and issues facing the sector today. These include: sustainability, digital communication, social media, Big Data, corporate social responsibility, accessibility, security issues, and managing volunteers among many others. International case studies are included in each chapter accompanied by study questions and useful weblinks for further reading and research.
This will be of great interest not only to students and researchers of International Events Management, Tourism and Hospitality, but also to current practitioners in the Events sector.
Table of Contents
Part 1 Planning and delivery
1. What are international events?
2. The four pillars of international event delivery
3. Evaluating international events
Part 2 Internal forces
4. Strategic use of events by authorities
5. Staffing international events
6. Crossing cultures and crossing borders
Part 3 External forces
8. Key stakeholder implications
9. Globalisation and international events
10. Sustainable international events – an oxymoron?
11. Digital communication
W. Gerard Ryan teaches international events management at institutions around Europe and Scandinavia and continues to perform internationally as a musician. With three international event careers as a musician, a venue and festival manager, and an academic, he has developed a unique understanding of international events.
‘This timely and insightful publication is devoted to exploring international events from the outset. It has a clear vibe about it that offers understanding, explanation, analysis and examples from a myriad of international events. For educators and learners alike it’s a highly focused, informed read; one that adds considerably to the canon of literature on events.’
Dr Graham Berridge, Head of Department for Events, University of Surrey
‘An excellent textbook which provides substantial and detailed focus upon internationally focused events. This book will be a great resource to students and academics within event studies. The book contains some really good case studies and insights into international events from a theoretical and practical perspective.’
Dr Allan S. Jepson, Senior Lecturer and Researcher in Event Studies, University of Hertfordshire
‘The author is to be congratulated for focusing on these significant, but in the literature so far, under-acknowledged dimensions of the events industry. This book will make a major mark on the knowledge ‘landscape’, and readers will benefit especially from its highly accessible integration of concepts and practice.’
Dr Paul Fallon, Senior Lecturer in Tourism, Hospitality and Event Management, University of Central Lancashire