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Managing Major Sports Events
Theory and Practice




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ISBN 9780367345952
November 9, 2020 Forthcoming by Routledge
528 Pages - 31 B/W Illustrations

 
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Book Description

Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability.

 

Now in a fully-revised and updated new edition, the book draws on the latest research from across multiple disciplines; explores real-world situations, and emphasises practical problem-solving skills.  It covers every key area in the event management process, including:

 

•            Bidding, leadership, and planning

•            Marketing and human resource management

•            Venues and ceremonies

•            Communications and technology (including social media)

•            Functional area considerations (including sport, protocol, and event services)

•            Security and risk management

•            Games-time considerations

•            Event wrap-up and evaluation

•            Legacy and sustainability

 

This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time.  Each chapter combines theory, practical decision-making exercises and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an ‘Outlook, Trends and Innovations’ section in each chapter, plus ‘tips’ by leading events professionals. 

 

Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policy-makers.

 

Online resources include PowerPoint slides, multiple choice questions, essay questions and decision-making exercises.

Table of Contents

1          Introduction: The World of Major Sports Events

 

Illustrative Case: How We Entered the Games World

Milena M. Parent’s Experience

Aurelia Ruetsch’s Experience

Why This Book at This Time and Why a Revised Edition?

What are Events, Sports Events, and Festivals?

Theories and Approaches used to Study Sports Events

The Sport Event Management World

The Lifecycle of a Sports Event

Overview of the Book

Further Reading

Relevant Websites

 

2          Why Bid for Sports Events?

 

Illustrative Case: Why would London, Paris or Los Angeles Bid for the Olympic Games?

The Theory behind Why Cities and Regions Bid for Events

It’s about perceptions – from residents, politicians and the media

It’s about planning for long-term legacies

Event portfolios

Stakeholders involved in bidding and hosting events

The Practitioner’s Perspective on Reasons to Bid for a Major Sports Event

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Medium and Small Sports Events Bids

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

3          How to Bid for an Event

 

Illustrative Case: Milano-Cortina versus Stockholm-Åre for the 2026 Olympic Winter Games Bid

The Theory behind Bidding for Events

The Practitioner’s Perspective on Bidding

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: A Great Bid with an OK Level of Communication Is Not a Good Bid

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

4          Leading and Setting Up an Organising Committee

 

Illustrative Case: The Leadership of the Invictus Games

The Theory behind Leading and Setting Up an Organising Committee

The Practitioner’s Perspective on Leading and Setting Up an Organising Committee

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Two Leadership Changes and Four Profiles

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

5          Planning Major Sports Events

 

Illustrative Case: The Impact of the IOC’s ‘New Norm’ on Olympic Hosts

The Theory behind Planning Major Sports Events

The Practitioner’s Perspective on Planning Major Sports Events

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: The Ripple Effect

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

6          Financing Major Sports Events

 

Illustrative Case: The Impact of a Recession on a Major Sports Event Depends on the Event’s Mode

The Theory behind Financing Major Sports Events

The Practitioner’s Perspective on Financing Major Sports Events

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Where to Allocate Limited Resources in Media Operations

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

7          Marketing, Sponsorship, and Look-Feel

 

Illustrative Case: Ambushing Major Sports Events

The Theory behind Marketing, Sponsorship, and Look-Feel

The Practitioner’s Perspective on Marketing, Sponsorship, and Look-Feel

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: The Rebranding of Canadian University Sport and its Events

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

8          Human Resources: Building High Functioning Organising Committees

 

Illustrative Case: Integration Can Cause Tensions

The Theory behind Human Resources Management (HRM)

The Practitioner’s Perspective on Workforce Management

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Major Sports Events: A Human Adventure

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

9          Volunteer Workforce

 

Illustrative Case: How Many People Does it Take to Host a Major Sports Event?

The Theory behind the Volunteer Workforce

The Practitioner’s Perspective on the Volunteer Workforce

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: How Being a Team Attaché Deconstructed My Understanding of Games Operations

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

10        Culture In-house, Outside, and All Around

 

Illustrative Case: Different Cultures, Different Ways of Organising Events

The Theory behind Culture

The Practitioner’s Perspective on Culture

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: The Impact of Cultural Differences on Volunteer Language Services

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

11        Stakeholder Relations and Protocol

 

Illustrative Case: Successful Organizing Committees Co-Opt Stakeholders

The Theory behind Stakeholder Relations and Protocol

The Practitioner’s Perspective on Stakeholder Relations and Protocol

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Balancing Protocol Norms with the Spirit of an Event

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

12        Communications and Media

 

Illustrative Case: Typhoon Hagibis

The Theory behind Communications

The Theory behind Media

The Practitioner’s Perspective on Media

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Why Care About the Media in Major Sports Events?

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

13        Digital and Social Media

 

Illustrative Case: The Changing Nature of the Major Sports Event Media Landscape

The Theory behind Digital and Social Media

The Practitioner’s Perspective on Digital and Social Media

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Think at least 5 Times before You Post

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

14        Technology

 

Illustrative Case: Football/Soccer’s Use of Cutting-edge Technology during its Events

The Theory behind Technology

The Practitioner’s Perspective on Technology

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Technology Incidents

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

15        Venues and Venuisation

 

Illustrative Case: Qatar Wins the Rights to the 2022 FIFA World Cup by Proposing Nine New Expensive Stadia

The Theory behind Venues and Venuisation

The Practitioner’s Perspective on Venues and Venuisation

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: The French Flow

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

16        Risk Management and Readiness

 

Illustrative Case: How One Virus Can Have a Major Impact on Major Sports Events

The Theory behind Risk Management and Readiness

The Practitioner’s Perspective on Risk Management and Readiness

Risk    

Readiness

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Planning for the Human Factor

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

17        Security

 

Illustrative Case: The Major Security Incidents that Have Shaped How We Organize Major Sports Events

The Theory behind Security

The Practitioner’s Perspective on Security

Security needs

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Security here, there, everywhere… and not!

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

18        Ceremonies

 

Illustrative Case: The 2010 CWG Opening Ceremonies

The Theory behind Ceremonies

The Practitioner’s Perspective on Ceremonies

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: The Complexity of Medal Ceremonies

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

19        Games-time

 

Illustrative Case: Past Games-Time Mistakes at Wembley Stadium

The Theory behind Games-Time

Spectator attendance 

Ticketing

The Practitioner’s Perspective on Games-Time

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Three Defining Games-Times Moments

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

20        Closure

 

Illustrative Case: A Multitude of Reports Due for Both the Organising Committee and Major Stakeholders

The Theory behind Closure

The Practitioner’s Perspective on Closure

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Evaluating the Human Legacy

Case Questions

Chapter Questions

Further Reading

Relevant Websites

 

21        Legacy and Sustainability

 

Illustrative Case: Revisiting Legacies of Past Olympic Games

The Theory behind Legacy and Sustainability

The Practitioner’s Perspective on Legacy and Sustainability

Outlook, Trends, and Innovations

Chapter Summary

Expert Case: Sustainability: Using the Carrot Instead of the Stick

Case Questions

Chapter Questions

Further Reading

Relevant Websites

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Author(s)

Biography

Milena M. Parent is Full Professor in sport (event) management in the School of Human Kinetics at the University of Ottawa, Canada. Internationally recognized for her research in the management and governance of major international sports events, she is a North American Society for Sport Management Research Fellow and former holder of a Government of Ontario Young Researcher Award. She also consults with governments, cities and sport industry organizations on their governance, management, and sport event bidding and hosting.

 

Aurelia Ruetsch is a major sports events professional, consultant and speaker with over fifteen years’ experience across countries and continents. She specialises in project design, planning and delivery, and has accumulated a deep understanding of the inner workings of organising committees, stakeholder management and client group relations. Aurelia is Director of International Relations for WorldSkills France, and part of the organizing committee that will stage the global WorldSkills Competition 2023 in Lyon, France. She is also a Board Member for the newly formed Global Esports Federation based in Singapore.