Managing Money, Measurement and Marketing in the Allied Health Professions  book cover
1st Edition

Managing Money, Measurement and Marketing in the Allied Health Professions

ISBN 9781846191985
Published August 25, 2010 by CRC Press
328 Pages

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Book Description

High-quality Allied Health delivery through a motivated, committed and expert workforce depends on strong management and leadership. To provide this, Allied Health Profession managers need solid, evidence-based business skills just as much as clinical knowledge and ability. This book focuses on the key management areas of money, measurement and marketing as applied to the Allied Health Professions. Bringing together nationally and internationally acknowledged and recognised experts from around the world, it explains the finances of healthcare, particularly in a cash-strapped environment, information and information management, and the marketing of services - in the broadest sense - based on a robust foundation of business planning and business-case development, project management, service level agreements and specification. Report writing and presentation skills are also covered, along with editors' quality and leadership evaluation framework, the Management Quality Matrix. The information, background and practical techniques covered in this book will make it a thought-provoking and indespensible resource both for managers and leaders of Allied Health Professionals and for those training future managers and leaders.

Table of Contents

The Jigsaw of Reform: Pushing the Parameters. Money, Money, Money: Fundamentals of Finance. Commissioning for Health Improvement: Policy and Practice. Striking the Agreement: Business Case and Service Level Agreements. Thriving In the Cash Strapped Organisation. Information is Power - Measure it, Manage it. Information Management for Healthcare Professionals, or What has IT ever done for us? Allied Health Records in the Electronic Age. Data ‘Sanity’: Reducing Variation. Outcome Measurement in Clinical Practice. Improving Access to Services: A practical approach to understanding demand and capacity to support service re-design. Benchmarking AHP Services. Management Quality and Operational Excellence. Evaluating Management Quality in the Allied Health Professions and Evaluation Matrix. Evaluating Clinical Performance in Healthcare Services with Data Envelopment Analysis DEA. Project Management for Allied Health Professionals with Real Jobs. Marketing for AHPs. Effective Report Writing. Demonstrating Worth: Marketing and Impact Measurement Self – Referral.

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