Managing Networks in International Business: 1st Edition (Hardback) book cover

Managing Networks in International Business

1st Edition

By M. Forsgren, J. Johanson

Routledge

276 pages

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Hardback: 9782881245053
pub: 1992-01-14
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eBook (VitalSource) : 9781315800417
pub: 2014-02-04
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Description

The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General