Managing Networks in International Business  book cover
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1st Edition

Managing Networks in International Business




ISBN 9782881245053
Published December 31, 1991 by Routledge
276 Pages

 
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Book Description

The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.