New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy. Not only practitioners but also students of industrial design and management should find this a valuable contribution to the subject.
System operated product development and the "craft" of integration; heros and villains? the contradictory and diverse nature of design management; Building Electronic Totems To Manage Automotive Concept Development; design orientation in new product development; enhancing the in-house design capability of industry through TCS projects - a key characteristic in co-development performance measurement systems transparency; improving product development performance measurement systems transparency; improving product development performance - two approaches to aid successful implementation; one phone number to Europe - cultural diversity, technology and innovation; type and identity - a scientific approach to graphic design research; empowering the design team - a multimedia design resource to facilitate the capture, retention and reuse of knowledge acquires during product development; designing over networks - a review and example of using internet collaboration and communication tools in design; the long term benefits of investment in product perception; "prototype theory" and the modelling of new product perception; directing designers towards innovation solutions; networking new product development - the integration to technical and product innovation; an innovative approach to developing the new British standard on innovation management; an "open system" approach to the new business of design; multimedia network applications in the fashion industry; putting practice into practice; assimilating design within the corporate culture.