2nd Edition
Managing Public Relations Business Principles and Tools for Strategic Communication, 2e
By Peter M. Smudde
Copyright 2023
352 Pages
55 B/W Illustrations
by
Routledge
352 Pages
55 B/W Illustrations
by
Routledge
352 Pages
55 B/W Illustrations
by
Routledge
Also available as eBook on:
The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business... Read more
Biographies for Authors of Chapters’ "Executive Viewpoints"
Introduction
- Leadership and management in public relations: Two sides of the same coin
- Team management
- Professionalism, ethics, and law: The good person representing an organization well
- Distinctions between agency and nonagency operations
- Operations tools I: Strategic plans and financial matters
- Operations tools II: Performance measurement, performance reviews, and human resources management
- Decision-making in tune with the organizational strategic plan
- Client-centered communication
- Business-development principles
- Requests for proposals and new-business pitches
- Personal career-planning approaches
Appendix A: Template for strategic plans with definitions and examples
Appendix B: Scripts for different types of new-business calls
Appendix C: Observations about agency and nonagency writing exams
Index
Biography
Peter M. Smudde, PhD, APR, is Professor and Associate Director of the School of Communication at Illinois State University, USA.
