1st Edition
Managing Public Relations in Sport Theory and Practice
1. Public relations as strategic governance in sport: Foundations and applications
2. Digital public relations in sport
3. Relationship management and stakeholder engagement in sport public relations
4. Football, identity, and public relations: Fans, athletes, and cultural power
5. Goodwill as a rebranding strategy in sport
6. Inclusive marketing in sport as a form of sport public relations
7. Crisis communication in sport as a necessity and an opportunity: A public relations perspective
8. Media relations in sport and their role in public relations
9. Public relations agencies in contemporary sport: Power, trust, and value creation
10. Public relations as glocal governance in multi-club ownership systems
Biography
Argyro Elisavet Manoli is Associate Professor of Management and Marketing at the University of Bergamo, Italy. Her research focuses on marketing communications management and integrity in sport and has been published extensively in highly esteemed journals. Her work has been presented in the European Parliament and has been used in public policy, while she was also invited to deliver opening interventions at all European Commission Expert Group Meetings on Sport Integrity. She sits on the editorial board of a number of journals and is Associate Editor of the Journal of Strategic Marketing and the Journal of Managing Leisure, while being the scientific track chair of Sport, Media, and Communication in the European Association for Sport Management.
