140 Pages
by
Routledge
140 Pages
by
Routledge
140 Pages
by
Routledge
Also available as eBook on:
Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This... Read more
Section 1: Introduction 1.1 The situation of cultural tourism Section 2: Components 2.1 The user 2.2 The presenter 2.3 The item Section 3: Objectives 3.1 Attracting 3.2 Detracting 3.3 Educating and Informing 3.4 Entertaining 3.5 Commercialising Section 4: Conclusion 4.1 Cultural tourism now and for the future Glossary References Select Bibliography Index
Biography
Center for Travel and Tourism, Priscilla Boniface (University of Northumbria)
