Sport is both a global business and a vehicle for social inclusion and community development. This book examines key performance areas in sport management that cut across cultural, economic and geographical borders, from both commercial and social justice perspectives.
Written by leading sport management and sport development scholars from around the world, the book highlights international management challenges, suggests appropriate management practices, and raises questions to stimulate further debate. From a commercial sport management perspective it explores key topics including the management of sport communication in an age of digital media, crowd funding in sport, managing government and commercial alliances, and managing power and politics in sport. From a social justice perspective, it examines issues including sport volunteer management, the management of sport for inclusion, and academic partnerships in international sport management.
Offering an authoritative survey of contemporary international sport management, as well as signposts for future research and practice, this is fascinating reading for all students, researchers and practitioners working in sport management or sport development.
Table of Contents
Anneliese Goslin, Darlene Kluka, Rosa López de D'Amico, and Karen Danylchuk
Part I: COMMERCIAL PERSPECTIVES ON SPORT MANAGEMENT
1. Integrative framework for international sport business management and its macro-environment
Anneliese Goslin and Darlene Kluka
2. Strategic visionary management as enabler of commercial sport management
Euisoo Kim, Tyreal Yizhou Qian, and James J. Zhang
3. Managing sport communication in the age of digital media
Marcel Fahrner and Verena Burk
4. Crowd funding in sport management
Ming Li and Yu Huang
5. The influence of power and politics in sport
Spencer Harris and Mathew Dowling
6. Technology and sport marketing
7. Government and commercial alliance in sport
Jerónimo García-Fernández, Pablo Gálvez-Ruiz, Salvador Angosto-Sánchez, and Moisés Grimaldi-Puyana
Part II: SOCIAL JUSTICE PERSPECTIVES ON SPORT MANAGEMENT
8. Managing community development through sport
Bella Bello Bitugu, Austin Wontepaga Luguterah, and George Ahiable
9. Paradigm shifts in volunteer management
Engela van der Klashorst
10. Managing sport and inclusion
Mary A. Hums
11. Networks and academic partnerships in international sport management
Colleen Colles and Heather Alderman
Anneliese Goslin is Emeritus Professor at the University of Pretoria, South Africa. She has also co-chaired the Development Committee of the Council of Sport Science and Physical Education (ICSSPE). She served as Chair of the Ministerial Advisory Committee for Recreation for South Africa and Vice President of the International Association of Physical Education and Sport for Girls and Women (IAPESGW) and The Association for International Sport for All (TAFISA).
Darlene A. Kluka has been Vice President of ICSSPE. She was an Extraordinary Professor at the University of Pretoria, South Africa and is a member of the sport leadership development team for the Malawi National Sports Council, Africa. She was also a Dean at Barry University, USA.
Rosa López de D’Amico is Professor at Universidad Pedagógica Experimental Libertador (UPEL), Venezuela and Coordinator of the research center, Center for Research, Physical Education, Health, Sport and Dance (EDUFISADRED). She is also President of the International Association of Physical Education and Sport for Girls and Women (IAPESGW), Vice President of the International Society for Comparative Physical Education and Sport (ISCPES); Treasurer of the World Association for Sport Management (WASM) and Executive Board member of ICSSPE.
Karen Danylchuk is Professor of Sport Management in the School of Kinesiology and the Associate Dean (Academic) in the Faculty of Health Sciences at Western University in London, Canada. She is also President of the World Association for Sport Management (WASM).