Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap.
The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management.
The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.
Table of Contents
1. Sport Mega-Events: Managerial Dimensions (Stephen Frawley)
2. What Makes an Event a Mega-Event? Definitions and sizes (Martin Muller)
3. Theorizing the Governance of Sport Mega-Events: A Principal-agent Perspective (Arnout Geeraert)
4. Risk Management for the Olympics and Football World Cup (Will Jennings)
5. The Hosting of Sport Mega-Events: A Cost Efficient Perspective (Harry Arne Solberg, Eva Lechner and Jens Alm)
6. Managing the Finances of Sport Mega-Events (Paul Kitchin and Robert Wilson)
7. Broadcasting Sport Mega-Events (Hunter Fujak, Stephen Frawley and Ashlee Morgan)
8. Sponsorship and Sport Mega-Events (Ashlee Morgan, Stephen Frawley, Hunter Fujak and Sarah Cobourn)
9. New Media Development and Strategies for Sport Mega-Events: The Olympic Games and the Football World Cup (Adam Karg and Daniel Lock)
10. Event Leverage and Sport Mega-Events (Nico Schulenkorf, Katie Schlenker and Alana Thomson)
11. The Social and Environmental Consequences of Hosting Mega-Sport Events (Alana Thomson, Katie Schlenker, Nico Schulenkorf and Elizabeth Brooking)
12. Legacy and Sustainability Aims and Outcomes at the Olympic Games and the Football World Cup (Richard Cashman)
Stephen Frawley is Director of the Australian Centre for Olympic Studies, located at the University of Technology Sydney (UTS) Business School, Sydney, Australia. Prior to joining academia, Stephen worked in the Sport Division for the Organising Committee for the 2000 Sydney Olympic and Paralympic Games.
'Just when you thought you might have had your finger on the pulse of major events, along comes Managing Sport Mega Events, with some new insights on some well-established principles. There are no gaps - governance, risk, finance, media, sponsorship, leveraging, sustainability, social impacts - it’s all covered. Read this book, and you will never look at a sporting mega event the same way again.' — Geoff Dickson, Associate Professor, Auckland University of Technology, New Zealand
'Sport mega-events are, by their nature, fiendishly difficult to manage. Enormous logistical exercises, they are perpetually in danger of unravelling or, at the very least, breaking free of the most stringent attempts to organize their conduct and meaning. Stephen Frawley has assembled an excellent cohort of specialist international scholars to engage with the multi-layered managerial challenges of the sport mega-event. Across a dozen chapters, the contributors judiciously combine empirical knowledge and analytical skepticism in taking on such thorny issues as governance, risk, cost, communication, impact and legacy. In so doing, they usefully extend and deepen our understanding of the management of sporting exhilaration.' — David Rowe,Professor, FAHA, Institute for Culture and Society, Western Sydney University, Australia