1st Edition

Managing Start-ups for Success
Entrepreneurship in Difficult Times

  • Available for pre-order. Item will ship after July 5, 2021
ISBN 9780367433468
July 5, 2021 Forthcoming by Routledge India
248 Pages 4 B/W Illustrations

USD $47.95

Prices & shipping based on shipping country


Book Description

World economics and the industrial environment recently has created a fertile ground for the creation of new enterprises and start-ups. This book skilfully identifies the challenges of building a new business venture from an idea to a marketable product.

It highlights

• robust methods for keeping up with innovation;

• designing new ways to grow, improve, and market your product; and

• managing the changes in the business environment, market dynamics and other uncertainties

The volume is rich with examples and case studies of many small and large businesses, it further reflects on the business and entrepreneurship ecosystem, the challenges and opportunities in India, entrepreneurship and women, e-commerce, the new generation of entrepreneurs, and exit strategies for entrepreneurs.

An essential guide for entrepreneurs, professionals working in business management and marketing communications as well as scholars of business administration and financial sciences, this book by an industry expert offers many new and practiced approaches, examples, and lessons for innovative thinking and breaking new ground in business.

Table of Contents

1.Entrepreneurs and Entrepreneurship 2. From an Idea to a Marketable Product 3. Entrepreneurship Ecosystem and Start-up Funding 4. Managing Risks and Negotiating Deals 5. The New Generation Entrepreneurs 6. Marketing: Functions and Breakthrough Strategies for Success 7. Managing Growth and Transition of Start-Ups

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Rajat Kanti Baisya is an accomplished business consultant and has held senior leadership positions in large companies and served on the board of many public sector undertakings and multinationals. He has worked as Professor and Head of Department of Management Studies at IIT Delhi and has been teaching in reputed international business schools such as ENPC (France), NPU (China) among others.


‘The conventional wisdom has been that entrepreneurship is an innate skill that only a chosen few possess, in this book Prof Baisya debunks that myth by presenting a framework for practising entrepreneurship. This is a rare book and a must read for anyone contemplating a plunge into entrepreneurship.’

Dr Arindam Bose, Leading biotechnology consultant and Member of the USA National Academy of Engineering & Director of Dyadic International, Inc and Former Vice President, world wide R&D for Pfizer

‘The book has been designed to give critical lessons and insights into business functions for managing a start-up successfully, it covers how ideas are developed and how it progresses through various stages; giving key insights, it will be a valuable resource for entrepreneurs and a lesson in entrepreneurship.’

Mr Yousef Abdul Latif Jameel, Chairman of YALJ Group of Companies, Saudi Arabia

‘Professor Baisya has a brilliant academic standing and decades of experience in large organisations and leadership roles in a global environment. This book reflects his key insights on the subject. It will be valuable for entrepreneurs, start-ups, students and researchers in the subject of entrepreneurship.’

Dr Esben Østergaard, Co-founder of Universal Robots and Founder & CEO at REInvest Robotics