Managing Visitor Attractions  book cover
3rd Edition

Managing Visitor Attractions

ISBN 9780367486136
Published May 31, 2022 by Routledge
498 Pages 107 Color Illustrations

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Book Description

Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.

Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others.

With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

Table of Contents

Part I: The Nature and Role of Visitor Attractions

  1. The Nature and Role of Visitor Attractions
  2. Anna Leask

  3. The Market for Visitor Attractions
  4. Ann Hartl

    Part II: The Development of Visitor Attractions

  5. The Visitor Attraction Development Process
  6. Stephen Wanhill

  7. Visitor Attraction Concept, Market Feasibility and Site Selection
  8. Stephen Wanhill

  9. Financial Management for Visitor Attraction Projects
  10. Stephen Wanhill

  11. Visitor Attraction Success and Failure
  12. Ann Hartl and Stephen Wanhill

    Part III: Managing Visitor Attractions

  13. The Role of the Visitor Attraction Manager
  14. Brian Garrod

  15. Operations Management for Visitor Attractions
  16. Peter Robinson

  17. Managing Visitor Impacts at Visitor Attractions
  18. Brian Garrod

  19. Managing Safety, Security and Risk at Visitor Attractions
  20. Marcus Hansen

  21. Managing Human Resources for Visitor Attractions
  22. Norma D’Annunzio-Green

  23. Managing Temporal Variation at Visitor Attractions
  24. Philip Goulding and Gill Pomfret

  25. Interpretation and Visitor Attractions
  26. Gianna Moscardo

  27. Themed Attractions and Storytelling
  28. Carissa Baker

    Part IV: Marketing Visitor Attractions

  29. Attraction Marketing Strategies
  30. Ady Milman

  31. Attraction Marketing Management
  32. Jeffrey T. Weinland and Scott J. Smith

  33. Marketing Challenges and Opportunities for Visitor Attractions: A Collaborative Approach
  34. Alan Fyall and Connor Schrils

  35. Digital and Social Media Marketing for Visitor Attractions
  36. Bill Zanetti

  37. Managing Universal Attraction Brands
  38. Sean Bliznik

    Part V: Cases

  39. National Botanic Garden of Wales
  40. Stephen Wanhill

  41. Attraction Failure: The Hard Rock Park in Myrtle Beach, South Carolina
  42. Jeffrey T. Weinland and Scott J. Smith

  43. Overtourism at Natural Attraction Sites
  44. AJ Templeton

  45. Interpretation at Heritage Sites: Culloden Battlefield, UK
  46. Ellis Urquhart

  47. New Attraction Development: Grand Egyptian Museum, Giza, Egypt
  48. Mostafa Selima

  49. Augmented Reality in Heritage Attractions
  50. Caroline Scarles and Zainal Abidin

  51. Dark Tourism in Latin America: A History of Blood and Conflict
  52. Maximiliano Korstanje

  53. Dementia-friendly Heritage Visitor Attractions: A Case Study of the National Trust
  54. Marcus Hansen

  55. Managing Sporting Venues as Attractions: The Moses Mabhida Stadium, South Africa
  56. Brendon Knott and Janice Hemmonsbey

  57. Historic Royal Palaces: Managing a portfolio of visitor attractions
  58. Ann Hartl

  59. Managing and Marketing Natural Sites
  60. Bruce Prideaux

  61. Developing a Masterplan: Elvaston Castle Country Park

Peter Robinson and Angela Glithero

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Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida.

Brian Garrod is Professor of Marketing at Swansea University. He has published widely in the areas of sustainable tourism, ecotourism, and destination marketing, including more than 50 published papers and eight books.

Anna Leask is Professor of Tourism Management at Edinburgh Napier University, UK. Her teaching and research interests combine and lie principally in the areas of visitor attraction management and heritage tourism management.

Stephen Wanhill is a Visiting Professor at Swansea University and the University of Enna ‘KORE’, Sicily. He is also Emeritus Professor of Tourism Research, Bournemouth University and Research Director of Global Tourism Solutions (UK).