Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.
Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others.
With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
Table of Contents
Part I: The Nature and Role of Visitor Attractions
- The Nature and Role of Visitor Attractions
- The Market for Visitor Attractions
- The Visitor Attraction Development Process
- Visitor Attraction Concept, Market Feasibility and Site Selection
- Financial Management for Visitor Attraction Projects
- Visitor Attraction Success and Failure
- The Role of the Visitor Attraction Manager
- Operations Management for Visitor Attractions
- Managing Visitor Impacts at Visitor Attractions
- Managing Safety, Security and Risk at Visitor Attractions
- Managing Human Resources for Visitor Attractions
- Managing Temporal Variation at Visitor Attractions
- Interpretation and Visitor Attractions
- Themed Attractions and Storytelling
- Attraction Marketing Strategies
- Attraction Marketing Management
- Marketing Challenges and Opportunities for Visitor Attractions: A Collaborative Approach
- Digital and Social Media Marketing for Visitor Attractions
- Managing Universal Attraction Brands
- National Botanic Garden of Wales
- Attraction Failure: The Hard Rock Park in Myrtle Beach, South Carolina
- Overtourism at Natural Attraction Sites
- Interpretation at Heritage Sites: Culloden Battlefield, UK
- New Attraction Development: Grand Egyptian Museum, Giza, Egypt
- Augmented Reality in Heritage Attractions
- Dark Tourism in Latin America: A History of Blood and Conflict
- Dementia-friendly Heritage Visitor Attractions: A Case Study of the National Trust
- Managing Sporting Venues as Attractions: The Moses Mabhida Stadium, South Africa
- Historic Royal Palaces: Managing a portfolio of visitor attractions
- Managing and Marketing Natural Sites
- Developing a Masterplan: Elvaston Castle Country Park
Part II: The Development of Visitor Attractions
Ann Hartl and Stephen Wanhill
Part III: Managing Visitor Attractions
Philip Goulding and Gill Pomfret
Part IV: Marketing Visitor Attractions
Jeffrey T. Weinland and Scott J. Smith
Alan Fyall and Connor Schrils
Part V: Cases
Jeffrey T. Weinland and Scott J. Smith
Caroline Scarles and Zainal Abidin
Brendon Knott and Janice Hemmonsbey
Peter Robinson and Angela Glithero
Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida.
Brian Garrod is Professor of Marketing at Swansea University. He has published widely in the areas of sustainable tourism, ecotourism, and destination marketing, including more than 50 published papers and eight books.
Anna Leask is Professor of Tourism Management at Edinburgh Napier University, UK. Her teaching and research interests combine and lie principally in the areas of visitor attraction management and heritage tourism management.
Stephen Wanhill is a Visiting Professor at Swansea University and the University of Enna ‘KORE’, Sicily. He is also Emeritus Professor of Tourism Research, Bournemouth University and Research Director of Global Tourism Solutions (UK).