Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

Managing Visitor Attractions book cover

3rd Edition

Managing Visitor Attractions

Edited By Alan Fyall, Brian Garrod, Anna Leask, Stephen Wanhill Copyright 2022
498 Pages 107 Color Illustrations
by Routledge

498 Pages 107 Color Illustrations
by Routledge

498 Pages 107 Color Illustrations
by Routledge
Also available as eBook on:
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its third edition, Managing Visitor Attractions has been fully revised and... Read more

Part I: The Nature and Role of Visitor Attractions

  1. The Nature and Role of Visitor Attractions

    2. Anna Leask

  2. The Market for Visitor Attractions

    3. Ann Hartl

    Part II: The Development of Visitor Attractions

  3. The Visitor Attraction Development Process

    4. Stephen Wanhill

  4. Visitor Attraction Concept, Market Feasibility and Site Selection

    5. Stephen Wanhill

  5. Financial Management for Visitor Attraction Projects

    6. Stephen Wanhill

  6. Visitor Attraction Success and Failure

    7. Ann Hartl and Stephen Wanhill

    Part III: Managing Visitor Attractions

  7. The Role of the Visitor Attraction Manager

    8. Brian Garrod

  8. Operations Management for Visitor Attractions

    9. Peter Robinson

  9. Managing Visitor Impacts at Visitor Attractions

    10. Brian Garrod

  10. Managing Safety, Security and Risk at Visitor Attractions

    11. Marcus Hansen

  11. Managing Human Resources for Visitor Attractions

    12. Norma D’Annunzio-Green

  12. Managing Temporal Variation at Visitor Attractions

    13. Philip Goulding and Gill Pomfret

  13. Interpretation and Visitor Attractions

    14. Gianna Moscardo

  14. Themed Attractions and Storytelling

    15. Carissa Baker

    Part IV: Marketing Visitor Attractions

  15. Attraction Marketing Strategies

    16. Ady Milman

  16. Attraction Marketing Management

    17. Jeffrey T. Weinland and Scott J. Smith

  17. Marketing Challenges and Opportunities for Visitor Attractions: A Collaborative Approach

    18. Alan Fyall and Connor Schrils

  18. Digital and Social Media Marketing for Visitor Attractions

    19. Bill Zanetti

  19. Managing Universal Attraction Brands

    20. Sean Bliznik

    Part V: Cases

  20. National Botanic Garden of Wales

    21. Stephen Wanhill

  21. Attraction Failure: The Hard Rock Park in Myrtle Beach, South Carolina

    22. Jeffrey T. Weinland and Scott J. Smith

  22. Overtourism at Natural Attraction Sites

    23. AJ Templeton

  23. Interpretation at Heritage Sites: Culloden Battlefield, UK

    24. Ellis Urquhart

  24. New Attraction Development: Grand Egyptian Museum, Giza, Egypt

    25. Mostafa Selima

  25. Augmented Reality in Heritage Attractions

    26. Caroline Scarles and Zainal Abidin

  26. Dark Tourism in Latin America: A History of Blood and Conflict

    27. Maximiliano Korstanje

  27. Dementia-friendly Heritage Visitor Attractions: A Case Study of the National Trust

    28. Marcus Hansen

  28. Managing Sporting Venues as Attractions: The Moses Mabhida Stadium, South Africa

    29. Brendon Knott and Janice Hemmonsbey

  29. Historic Royal Palaces: Managing a portfolio of visitor attractions

    30. Ann Hartl

  30. Managing and Marketing Natural Sites

    31. Bruce Prideaux

  31. Developing a Masterplan: Elvaston Castle Country Park

Peter Robinson and Angela Glithero

Biography

Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida.

Brian Garrod is Professor of Marketing at Swansea University. He has published widely in the areas of sustainable tourism, ecotourism, and destination marketing, including more than 50 published papers and eight books.

Anna Leask is Professor of Tourism Management at Edinburgh Napier University, UK. Her teaching and research interests combine and lie principally in the areas of visitor attraction management and heritage tourism management.

Stephen Wanhill is a Visiting Professor at Swansea University and the University of Enna ‘KORE’, Sicily. He is also Emeritus Professor of Tourism Research, Bournemouth University and Research Director of Global Tourism Solutions (UK).

Add to Cart