3rd Edition

Managing Visitor Attractions

Edited By Alan Fyall, Brian Garrod, Anna Leask, Stephen Wanhill Copyright 2022
    498 Pages 107 Color Illustrations
    by Routledge

    498 Pages 107 Color Illustrations
    by Routledge

    Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.

    Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others.

    With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.

    Part I: The Nature and Role of Visitor Attractions

    1. The Nature and Role of Visitor Attractions
    2. Anna Leask

    3. The Market for Visitor Attractions
    4. Ann Hartl

      Part II: The Development of Visitor Attractions

    5. The Visitor Attraction Development Process
    6. Stephen Wanhill

    7. Visitor Attraction Concept, Market Feasibility and Site Selection
    8. Stephen Wanhill

    9. Financial Management for Visitor Attraction Projects
    10. Stephen Wanhill

    11. Visitor Attraction Success and Failure
    12. Ann Hartl and Stephen Wanhill

      Part III: Managing Visitor Attractions

    13. The Role of the Visitor Attraction Manager
    14. Brian Garrod

    15. Operations Management for Visitor Attractions
    16. Peter Robinson

    17. Managing Visitor Impacts at Visitor Attractions
    18. Brian Garrod

    19. Managing Safety, Security and Risk at Visitor Attractions
    20. Marcus Hansen

    21. Managing Human Resources for Visitor Attractions
    22. Norma D’Annunzio-Green

    23. Managing Temporal Variation at Visitor Attractions
    24. Philip Goulding and Gill Pomfret

    25. Interpretation and Visitor Attractions
    26. Gianna Moscardo

    27. Themed Attractions and Storytelling
    28. Carissa Baker

      Part IV: Marketing Visitor Attractions

    29. Attraction Marketing Strategies
    30. Ady Milman

    31. Attraction Marketing Management
    32. Jeffrey T. Weinland and Scott J. Smith

    33. Marketing Challenges and Opportunities for Visitor Attractions: A Collaborative Approach
    34. Alan Fyall and Connor Schrils

    35. Digital and Social Media Marketing for Visitor Attractions
    36. Bill Zanetti

    37. Managing Universal Attraction Brands
    38. Sean Bliznik

      Part V: Cases

    39. National Botanic Garden of Wales
    40. Stephen Wanhill

    41. Attraction Failure: The Hard Rock Park in Myrtle Beach, South Carolina
    42. Jeffrey T. Weinland and Scott J. Smith

    43. Overtourism at Natural Attraction Sites
    44. AJ Templeton

    45. Interpretation at Heritage Sites: Culloden Battlefield, UK
    46. Ellis Urquhart

    47. New Attraction Development: Grand Egyptian Museum, Giza, Egypt
    48. Mostafa Selima

    49. Augmented Reality in Heritage Attractions
    50. Caroline Scarles and Zainal Abidin

    51. Dark Tourism in Latin America: A History of Blood and Conflict
    52. Maximiliano Korstanje

    53. Dementia-friendly Heritage Visitor Attractions: A Case Study of the National Trust
    54. Marcus Hansen

    55. Managing Sporting Venues as Attractions: The Moses Mabhida Stadium, South Africa
    56. Brendon Knott and Janice Hemmonsbey

    57. Historic Royal Palaces: Managing a portfolio of visitor attractions
    58. Ann Hartl

    59. Managing and Marketing Natural Sites
    60. Bruce Prideaux

    61. Developing a Masterplan: Elvaston Castle Country Park

    Peter Robinson and Angela Glithero


    Alan Fyall is Associate Dean Academic Affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management, University of Central Florida.

    Brian Garrod is Professor of Marketing at Swansea University. He has published widely in the areas of sustainable tourism, ecotourism, and destination marketing, including more than 50 published papers and eight books.

    Anna Leask is Professor of Tourism Management at Edinburgh Napier University, UK. Her teaching and research interests combine and lie principally in the areas of visitor attraction management and heritage tourism management.

    Stephen Wanhill is a Visiting Professor at Swansea University and the University of Enna ‘KORE’, Sicily. He is also Emeritus Professor of Tourism Research, Bournemouth University and Research Director of Global Tourism Solutions (UK).