A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.
With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export.
Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.
Part 1: The Internal Business Environment 1. Business Model and Goal 2. The Strategic Marketing Mix 3. Financial Accounting 4. Strategic HRM & IT Part 2: The External Business Environment 5. Market Analysis 6. Industry Analysis 7. Corporate Finance Part 3: Business Across Borders 8. Export Management 9. Doing Business in Africa 10. Assessing Shared Cultural Heritage