1st Edition
Managing Your Business A Practical Guide
290 Pages
by
Routledge
304 Pages
by
Routledge
Also available as eBook on:
A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.
With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and... Read more
Part 1: The Internal Business Environment 1. Business Model and Goal 2. The Strategic Marketing Mix 3. Financial Accounting 4. Strategic HRM & IT Part 2: The External Business Environment 5. Market Analysis 6. Industry Analysis 7. Corporate Finance Part 3: Business Across Borders 8. Export Management 9. Doing Business in Africa 10. Assessing Shared Cultural Heritage
Biography
Irenee Dondjio is Lecturer at The Hague University of Applied Sciences, Netherlands
Robert Haafst is a researcher in economics at the Catholic University of Leuven, Belgium
