1st Edition

Managing Your Business
A Practical Guide




ISBN 9789001878849
Published May 21, 2017 by Routledge
304 Pages

USD $93.95

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Book Description

A comprehensive and hands-on textbook, Managing Your Business provides a wide range of models and theories to support the decision making process in strategic management.

With comprehensive coverage of all business units and company departments, the book starts at the basics and foundations of marketing. It subsequently delves into internal and external business strategies, explores and discusses the financial essentials, and ends with a thorough analysis on the matter of export.

Written in a fluent and accessible style, this textbook is essential reading for undergraduate students across economics, management and marketing. The practical focus ensures that the book is also useful reading for managers of small and medium-sized enterprises.

Table of Contents

Part 1: The Internal Business Environment  1. Business Model and Goal  2. The Strategic Marketing Mix  3. Financial Accounting  4. Strategic HRM & IT  Part 2: The External Business Environment  5. Market Analysis  6. Industry Analysis  7. Corporate Finance  Part 3: Business Across Borders  8. Export Management  9. Doing Business in Africa  10. Assessing Shared Cultural Heritage

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Author(s)

Biography

Irenee Dondjio is Lecturer at The Hague University of Applied Sciences, Netherlands

Robert Haafst is a researcher in economics at the Catholic University of Leuven, Belgium