This wide-ranging, future-oriented book is sure to number among the most important and influential business books of the decade.
Drucker writes with penetrating insight about the critical issues facing managers in the 1990s: the world economic order; people at work; new trends in management and the governance of organizations.
'… a heavyweight book and vital reading for the heavyweight manager.' - Professional Manager
"Managing for the Future is a highly accessible trend identifier and ideas generator that succeeds in fulfilling the purpose and mission set by Peter Drucker in the preface…a book 'to help executives act and to produce results, to help to perform.' '' - Journal of Strategic Change
Preface; Acknowledgements; Interview: Notes on the post-business society; Economics - The futures already around us; The poverty of economic theory; The transnational economy; From World trade to World investment; The lessons of the U.S. export boom; Low wages: no longer a competitive edge; Europe in the 1990s: strategies for survival; U.S.-Japan trade needs a reality check; Japan's great postwar weapon; Misinterpreting Japan and the Japanese; Help Latin America and help ourselves; Mexico's ace in the hole: The Maquiladora; People - The new productivity challenge; The mystique of the business leader; Leadership: more doing than dash; People, work, and the future of the city; The rise and fall of the blue-collar worker; On ending work rules and job descriptions; Making managers of communist bureaucrats; China's nightmare: No jobs for the millions; Management - Tomorrow's managers: the major trends; How to manage the boss; What really ails the U.S. auto industry; Manage by walking around - outside!; Corporate culture: use it, don't lose it; Permanent cost cutting: permanent policy; What the nonprofits are teaching business; Nonprofit governance: lessons for success; The nonprofits' outreach revolution; The organization - The governance of corporations; Four marketing lessons for the future; Tomorrow's company: dressed for success; Company performance: five telltale tests; R&D: the best is business-driven; Sell the mailroom: unbundling in the '90s; The ten rules of effective research; The trend toward alliances for progress; A crisis of capitalism: who's in charge?; The emerging theory of manufacturing; Afterword: The 1990s and beyond - The changing world economy; The knowledge society; Innovation and entrepreneurship; Personal effectiveness; Index.