Managing in Turbulent Times tackles the key issues facing managers in the 1990s: how to manage in rapidly changing environments. This seminal and prophetic book laid the foundation for a generation of writers on change management.
This book concerns the immediate future of business, society and the economy. The one certainty about the times ahead, says Drucker, is that they will be turbulent times. In turbulent times the first task of management is to make sure of the organizations capacity for survival, to make sure of its structural strength and soundness, its capacity to survive a blow, to adapt to sudden change and to avail itself of new opportunities.
The author is concerned with action rather than understanding, with decisions rather than analysis. It aims at being a practical book for the decision maker, whether in the private or the public sector.
Introduction (revised 1993); Managing the fundamentals - Adjusting for inflation; Managing for liquidity and financial strength; Managing productivities; The productivity of the knowledge worker; The costs of staying in business vs. the delusion of profit; Managing for tomorrow - Concentrating resources on results; Sloughing off yesterday; Managing growth; Managing innovation and change; Business strategies for tomorrow; A scorecard for managers; Managing the sea-change: the new population structure and the new population dynamics - The new realities; Production sharing: the transnational integration; The new consumer markets; The implications for managerial strategies; From 'labor force' to 'labor forces'; The end of mandatory retirement age; The 'double-headed monster'; Job needs in the developing countries; The need for redundancy planning; Managing in turbulent environments - The integrated world economy; Transnational world money; The end of sovereignty; The fractured world polity; The world economy's almost-developed countries; Business policies for the world economy; The Employe Society; 'Power follows property'; Can the labor union survive; Business enterprise as a political institution; Managing in a political environment; Conclusion: the challenge to management; Index.