1st Edition
Managing in the Media
412 Pages
by
Routledge
416 Pages
by
Routledge
416 Pages
by
Routledge
Also available as eBook on:
Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that... Read more
Part 1 The media Environment:
The media industry - into the Millennium; British public service broadcasting; British Film Policy; European Union media policy; Mass media theory; Media and its cultural implications;
Part 2 Management theories and applications to the media industry:
The growth of business in the audiovisual industry; Behaviour in media organisations and organisational behaviour; Strategic management; Introduction to media law; Principles of media law; Media ethics;
Part 3 Media management in action
Production; Production project management in practice;
Glossary; Bibliography; Media timeline
The media industry - into the Millennium; British public service broadcasting; British Film Policy; European Union media policy; Mass media theory; Media and its cultural implications;
Part 2 Management theories and applications to the media industry:
The growth of business in the audiovisual industry; Behaviour in media organisations and organisational behaviour; Strategic management; Introduction to media law; Principles of media law; Media ethics;
Part 3 Media management in action
Production; Production project management in practice;
Glossary; Bibliography; Media timeline
Biography
Peter Block, William Houseley, Tom Nicholls, Ron Southwell
"I feel this book is well thought out, pertinent to its audience and fulfils its objectives. It would have saved me many a sleepless night and fortified me with a strength to 'go forward' that in-depth knowledge always supplies. I have no hesitation in suggesting that those who manage, or who aspire towards management regard it as a textbook that should be on their shelf."
Marian Cumpstey, Consultant Educational Technologist and Editor of ScreenSeen.
"This book does and important service in providing a one-volume textbook for those teaching/studying media management. Instructors and practitioners will find this book a comprehensive resource for practical and detailed information."
International Journal of Media Management
