Managing the Marketplace: Reinventing Shopping Centres in Post-War Australia, 1st Edition (Hardback) book cover

Managing the Marketplace

Reinventing Shopping Centres in Post-War Australia, 1st Edition

By Matthew Bailey


200 pages | 14 B/W Illus.

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Hardback: 9781138323025
pub: 2020-06-12
Available for pre-order. Item will ship after 12th June 2020

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This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia.

In the second half of the twentieth century, the shopping centre spread from America around the world. Australia was a very early adopter, and produced a unique shopping centre model. Situating Australian retail developments within a broader international and historical context, Managing the Marketplace demonstrates the ways that local conditions shape global retail forms. Knowledge transfer from Europe and America to Australia was a consistent feature of the Australian retail industry across the twentieth century. By critically examining the strengths and weaknesses of Australian retail firms’ strategies across time, and drawing on the voices of both business elites and ordinary people, the book not only unearths the forgotten stories of Australian retail, it offers new insights into the opportunities and challenges that confront the sector today, both nationally and internationally.

This book will be of interest to all scholars of retail, marketing, business history and economic geography as well as social and cultural history.

Table of Contents

Introduction 1 The pre-history of the shopping centre 2 Suburbanisation, supermarkets and shopping centres 3 Importing shopping centres 4 Scale, enclosure and proliferation 5 The social world of shopping 6 Sub-regional shopping centres and the discount evolution 7 Investment, growth and specialty retail 8 Shopping for entertainment 9 Power and property Epilogue

About the Author

Matthew Bailey is a lecturer in the Department of Modern History at Macquarie University with a research interest in urban, business and retail history.

About the Series

Routledge Studies in the History of Marketing

It is increasingly acknowledged that an awareness of marketing history and the history of marketing thought is relevant for all levels of marketing teaching and scholarship. Marketing history includes, but is not limited to, the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behaviour – all studied from the perspective of companies, industries, or even whole economies. The history of marketing thought examines marketing ideas, concepts, theories, and schools of marketing thought including the lives and times of marketing thinkers.

This series aims to be the central location for the publication of historical studies of marketing theory, thought and practice, and welcomes contributions from scholars from all disciplines that seek to explore some facet of marketing and consumer practice in a rigorous and scholarly fashion. It will also consider historical contributions that are conceptually and theoretically well-conceived, that engage with marketing theory and practice, in any time period, in any country.

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Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Consumer Behavior
BUSINESS & ECONOMICS / Industries / Retailing
BUSINESS & ECONOMICS / Corporate & Business History