1st Edition
Manufacturing Desire Media, Popular Culture, and Everyday Life
By Arthur Asa Berger
Copyright 1996
268 Pages
by
Routledge
268 Pages
by
Routledge
268 Pages
by
Routledge
Also available as eBook on:
The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture - listening to the news, watching soap operas, reading the comics-were added up, it would reveal that most people spend an enormous amount of time with popular culture which becomes... Read more
Introduction: Terror, Media, Popular Culture, and Everyday Life in America I Theoretical Concerns: Introduction 1. New Perspectives on Popular Culture and the Public Arts 2. Teaching Critical Media Analysis for Pleasure and Profit II Advertising: Introduction 3. 1984: The Commercial 4. Manufacturing Desire III Humor: Introduction 5. What’s in a Joke? A Microanalysis 6. Eight Scholars in Search of an Interpretation IV Comics: Introduction 7. Not Just Kid’s Stuff 8. Of Mice and Men: An Introduction to Mouse-ology 9. The Funnies are Good for You! V Television: Introduction 10. Three Media Events 11. Television as an Instrument of Terror II VI Film: Introduction 12. The Terminator 13. Star Wars as Fairy Tale VII Everyday Life: Introduction 14. Everyday Eating in America 15. Space as a Sign System 16. What Teva Means VIII Comparative Perspectives: Introduction 17. Texts in Contexts 18. Is Thailand Going Western?
Biography
Arthur Asa Berger San Francisco State University
