1st Edition

Mapping Innovation in India’s Creative Industries Policy, Context and Opportunities

    218 Pages 7 B/W Illustrations
    by Routledge India

    218 Pages 7 B/W Illustrations
    by Routledge India

    218 Pages 7 B/W Illustrations
    by Routledge India

    The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures.

    Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights.

    The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest-growing and stable economies in the world.

    1. Introduction 2. Innovation and R&D 3. Policy and economic context 4. Sector scans 5. Design for sustainability 6. AVGC: Bridging creativity with technology 7. The geography of Indian creative industries 8. Critical insights  


    Rohit K Dasgupta is Senior Lecturer in Cultural Industries at the University of Glasgow, UK. He is also the Deputy Cabinet Member for Social Justice, Equalities and Culture in the London Borough of Newham.

    Jennie Jordan is an independent researcher, creative industry consultant and fellow at the Creative Research and Innovation Centre, Loughborough University, UK.

    Graham Hitchen is Director of the Loughborough University Policy Unit and Professor of Practice at the Institute for Media and Creative Industries.

    Kishalay Bhattacharjee is Dean of the Jindal School of Journalism and Communication, India.

    Diviani Chaudhuri is Assistant Professor in the Department of English at Shiv Nadar University, India.

    Deepa D is a freelance researcher and writer.

    Adrija Roychowdhury is a journalist currently working with The Indian Express, India.

    "I was pleased to host an event in Parliament to help promote this research, which makes an important contribution to our understanding of a vital part of India’s economy."

    Catherine West MP, Shadow Minister Foreign, Commonwealth and Development Office (Asia and the Pacific)


    "The creative industries are a powerhouse of Indian culture and economy, bringing together the wonderful traditions and dynamism of our modern country. This book maps out the ways in which they inflect every part of our culture and I hope can provide a platform for future investment and support."

    Sanjoy Roy, Managing Director of Teamwork Arts and Producer, Jaipur Literature Festival


    "This ground-breaking work will transform our understanding of creative industries within India and India’s role in the global creative economy. Moreover, by offering the first comprehensive analysis of India’s creative industries, [the book’s] analysis sets an agenda for new theorisations and new scholarship on how academia, policy and industry conceptualise the creative sector."

    Professor Dave O’ Brien, University of Manchester