1st Edition
Market Analysis Assessing Your Business Opportunities
254 Pages
by
Routledge
254 Pages
by
Routledge
240 Pages
by
Routledge
Also available as eBook on:
Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and... Read more
Contents
Foreword
- Part I: Introduction to Assessing Business Opportunities
- Assessing Business Opportunities: An Overview
- Strategic Management and Planning
- Part II: External Analysis
- Market Demand Analysis
- Competitive Analysis
- Part III: Financial Analysis
- Revenue and Cost Analysis
- Profitability Analysis
- Part IV: Internal Analysis
- Feasibility Analysis--Summary and Action Plan
- Appendix
- Section I: Opportunity Analysis--Travel Trailer Park
- Section II: Opportunity Analysis--Rollco Packing Company
- Section III: Opportunity Analysis--Urethane Impellers
- Index
Biography
Winston, William; Stevens, Robert E; Sherwood, Philip K; Dunn, John Paul
