1st Edition
Market and Technical Knowledge Integration in R&D Intensive Companies
Market and Technical Knowledge Integration in R&D Intensive Companies explores the integration of market and technical knowledge within R&D intensive companies. Starting with industry classifications and a discussion on the significance of R&D activities, the book looks at the role of these companies in today’s economy, as well as knowledge definitions and typologies. It focuses on such measures of effectiveness as innovativeness and business performance and discusses organisational innovativeness and business performance metrics.
The crux of the book’s theoretical premise is the importance of integrating market and technical knowledge within organisations. Drawing from the resource-based view and the knowledge-based view of organisations, this premise stresses the need for knowledge integration. After an analysis of the literature on R&D, the book presents qualitative evidence from interviews of R&D professionals who elucidate knowledge integration methods.
The book provides theoretical as well as practical insight on market and technical knowledge integration. Presenting a new approach to understanding how R&D intensive companies operate, the book gives researchers and practitioners practical advice on improving market and technical knowledge integration. It explains the critical role of efficient market and technical knowledge integration in innovation. It also examines how knowledge management contributes to superior business performance of R&D intensive companies.
1. R&D Intensive Companies: Characteristics and the Importance of Market and Technical Knowledge Integration
2. Market and Technical Knowledge: Characteristics and Sources
3. Organisational Innovativeness and Business Performance as Measures of R&D Intensive Companies’ Effectiveness
4. Integration of Market and Technical Knowledge in R&D Intensive Companies
5. Results From A Qualitative Study of Market and Technical Knowledge Integration Activities in R&D Intensive Companies
6. Quantitative Results Regarding the Influence of Market and Technical Knowledge Integration on Innovativeness and Business Performance of R&D Intensive Companies
7. Conclusion
Biography
Dr. Marcin Soniewicki works as assistant professor at Poznań University of Economics and Business (PUEB), Poland. In his research he focuses on issues related to knowledge, knowledge management, market orientation, competitiveness of companies and innovation. He has authored almost 50 scientific papers.
He has been the leader researcher in two projects financed by Poland’s National Science Centre, and has participated in many other research projects. He is a reviewer for a number of journals including Journal of Knowledge Management, Journal of Knowledge Management Research and Practice, and Journal of Marketing Intelligence and Planning. He has received multiple awards and distinctions including a distinction for the Ph.D. dissertation or a distinction for one of the best academic teachers in the Department of International Economics at PUEB in 2015.
In addition to the doctoral degree, he also holds two master’s degrees: one in international economics from PUEB, and the second in international accounting from the Royal Holloway, University of London.
