320 Pages
by
Routledge
320 Pages
by
Routledge
320 Pages
by
Routledge
Also available as eBook on:
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a... Read more
Chapter 1 Positioning Marketing Communications for Tourism and Hospitality, Scott McCabe; Part 1 Part 1, Scott McCabe; Chapter 2 Communications Theory and Applications, Scott McCabe; Chapter 3 The Marketing Communications Environment, Scott McCabe; Chapter 4 Consumer Roles in Marketing Communications, Scott McCabe; Part 2 Part 2, Scott McCabe; Chapter 5 Marketing Communications and Organisational Strategy, Scott McCabe; Chapter 6 Segmentation, Targeting and Positioning, Scott McCabe; Chapter 7 Marketing Communications Planning, Scott McCabe; Part 3 Part 3, Scott McCabe; Chapter 8 Advertising Strategies for Tourism and Hospitality, Scott McCabe; Chapter 9 Other Communications Strategies, Scott McCabe; Chapter 10 Interactive and E-communications Issues and Strategies, Scott McCabe; Chapter 11 Conclusions and Future Issues in Marketing Communications, Scott McCabe;
Biography
Scott McCabe
