This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry.
1. Pharmaceuticals - the Ultimate Gamble? 2. Internal Communications 3. The Role of the Medical Department 4. The Sales Force 5. Meetings, Symposia and Conferences 6. The Role of Advertising in Communications 7. The PR Consultancy 8. Opinion Leaders 9. The NHS and its Managers 10. Marketing Communications - the Future