
1st Edition
Marketing Communications in the Pharmaceutical Industry
Copyright Year 1992
- This format is currently out of stock.
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Book Description
This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry.
Table of Contents
1. Pharmaceuticals - the Ultimate Gamble? 2. Internal Communications 3. The Role of the Medical Department 4. The Sales Force 5. Meetings, Symposia and Conferences 6. The Role of Advertising in Communications 7. The PR Consultancy 8. Opinion Leaders 9. The NHS and its Managers 10. Marketing Communications - the Future