Marketing Communications in the Pharmaceutical Industry  book cover
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1st Edition

Marketing Communications in the Pharmaceutical Industry




ISBN 9781870905381
Published June 29, 2004 by CRC Press
714 Pages

 
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Book Description

This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry.

Table of Contents

1. Pharmaceuticals - the Ultimate Gamble? 2. Internal Communications 3. The Role of the Medical Department 4. The Sales Force 5. Meetings, Symposia and Conferences 6. The Role of Advertising in Communications 7. The PR Consultancy 8. Opinion Leaders 9. The NHS and its Managers 10. Marketing Communications - the Future

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