Marketing Communications in the Pharmaceutical Industry: 1st Edition (Hardback) book cover

Marketing Communications in the Pharmaceutical Industry

1st Edition

By Peter Holden

CRC Press

714 pages

Purchasing Options:$ = USD
Hardback: 9781870905381
pub: 2004-06-30
eBook (VitalSource) : 9781315365114
pub: 2018-04-19
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This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing communications in pharmaceutical Industry.

Table of Contents

1. Pharmaceuticals - the Ultimate Gamble? 2. Internal Communications 3. The Role of the Medical Department 4. The Sales Force 5. Meetings, Symposia and Conferences 6. The Role of Advertising in Communications 7. The PR Consultancy 8. Opinion Leaders 9. The NHS and its Managers 10. Marketing Communications - the Future

Subject Categories

BISAC Subject Codes/Headings:
MEDICAL / General
MEDICAL / Administration
SCIENCE / Chemistry / General