Marketing Communications in the Pharmaceutical Industry: 1st Edition (Hardback) book cover

Marketing Communications in the Pharmaceutical Industry

1st Edition

By Peter Holden

CRC Press

714 pages

Purchasing Options:$ = USD
Hardback: 9781870905381
pub: 2004-06-30
$72.95
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eBook (VitalSource) : 9781315365114
pub: 2018-04-19
from $17.48


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Subject Categories

BISAC Subject Codes/Headings:
MED000000
MEDICAL / General
MED002000
MEDICAL / Administration