1st Edition
Marketing Democracy Public Opinion and Media Formation in Democratic Societies
By Catherine Paradeise
Copyright 1990
364 Pages
by
Routledge
362 Pages
by
Routledge
362 Pages
by
Routledge
Also available as eBook on:
This book examines mass marketing techniques in a political rather than economic context. The authors' thesis remains persuasive: democratic politics, precisely because it requires mass support for its legitimation, increases the need for public opinion to be channelized and focused. This is precisely the task of marketing in the political process. Increasingly, advanced societies are involved... Read more
1: Sophism and Marketing; 2: Laissez-Faire and the Crisis of Legitimacy; 3: Counting—from a Symbolic Procedure to a Pragmatic Procedure; 4: From the Market Price to the Product Image; 5: From the Vote to the Survey; 6: From Bureaucratic Counting to Social Indicators; 7: Rhetoric: The Method of Discourse; 8: Pragmatism: The Formation of the Cybernetic Ideology; 9: The Workings of Cybernetic Ideology; 10: Social Classes and Statistical Destiny; 11: Managing the Impossible; 12: 1989: Two Centuries Later; Conclusion
Biography
Catherine Paradeise
