312 Pages
by
Routledge
312 Pages
by
Routledge
312 Pages
by
Routledge
Also available as eBook on:
Marketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound... Read more
Part 1 The Green Building Market; Chapter 1 What is a Green building?; Chapter 2 Today’s Green Building Market; Chapter 3 The Business Case for Green Buildings; Chapter 4 Costs of Green Buildings; Chapter 5 Vertical Markets for Green Buildings; Chapter 6 Specialty Markets for Sustainable Design; Chapter 7 Green Building Technologies; Chapter 8 Experiences of Green Building Marketing; Part 2 Marketing Sustainable Design Services; Chapter 9 Contemporary Marketing Theory and Practice; Chapter 10 Sustainable Design Marketing Tactics; Chapter 11 Challenges to the Firm Posed by Green Marketing Dynamics; Part 3 The Future of Green Building Marketing; Chapter 12 Seven Keys to Sustainable Design Marketing; Chapter 13 The Future of Green Buildings;
Biography
Jerry Yudelson
