262 Pages
by
Routledge
262 Pages
by
Routledge
262 Pages
by
Routledge
Also available as eBook on:
This title was first published in 2000: An examination of how marketing concepts and practices can be applied to generate profitable growth in the high-tech service sector. Part One looks at the implications of becoming market-led. Part Two explains how to use the various methods of communication to best effect. Finally Part Three examines the role of business development, including... Read more
1: The Role of Marketing; 1: What is Marketing?; 2: Why Do People Buy?; 3: What is Involved in Becoming Market Led?; 4: To Whom are We Selling?; 5: Who are Our Competitors?; 6: How Do We Set Prices?; 2: The Role of Marketing Communication; 7: How Do We Communicate?; 8: How do We Sell?; 9: How do We Use Impersonal Communications?; 3: The Role of Business Development; 10: What Does the Market Want?; 11: How do We Achieve Profitable Innovation?; 12: How do We Manage the Future?
Biography
Colin Sowter
