1st Edition

Marketing Long-Term and Senior Care Services

By William Winston Copyright 1984

    Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.

    Contents Preface
    • Is the Future of Health Marketing Going to Be Directed by Videotex Systems?
    • Marketing Long Term and Senior Care Services
    • Marketing Services for Seniors
    • Increasing Competition Will Expand the Healthcare Marketer’s Role
    • The Medical Marketing Audit: A Technique for Today’s Competitive Extended Care Environment
    • Positioning the Long-Term and Senior Care Service in the Minds of the Medical Provider and Consumer
    • Challenges in Marketing Mental Health Senior Services
    • Skilled Nursing Facility Marketing: A Better Piece of Pie
    • Control of the Marketing Effort in Health Care Organizations
    • Family Selection of Long-Term Care Services: It’s Not Just the Facility That’s Important


    William Winston