1st Edition
Marketing Long-Term and Senior Care Services
Copyright Year 1984
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Book Description
Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices.
Table of Contents
Contents Preface
- Is the Future of Health Marketing Going to Be Directed by Videotex Systems?
- Marketing Long Term and Senior Care Services
- Marketing Services for Seniors
- Increasing Competition Will Expand the Healthcare Marketer’s Role
- The Medical Marketing Audit: A Technique for Today’s Competitive Extended Care Environment
- Positioning the Long-Term and Senior Care Service in the Minds of the Medical Provider and Consumer
- Challenges in Marketing Mental Health Senior Services
- Skilled Nursing Facility Marketing: A Better Piece of Pie
- Control of the Marketing Effort in Health Care Organizations
- Family Selection of Long-Term Care Services: It’s Not Just the Facility That’s Important