1st Edition

Marketing Madness
A Survival Guide For A Consumer Society





ISBN 9780367009076
Published April 18, 2019 by Routledge
262 Pages

USD $159.95

Prices & shipping based on shipping country


Preview

Book Description

This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.

Table of Contents

Part One: The Face of Commercialism 1. Targeting Children 2. The Private and Public Airwaves 3. Hidden Advertising 4. Sexism and Sexuality in Advertising 5. Co–Opting Civic Groups, Culture, Sports 6. Intrusive Marketing 7. Advertising Lies, Advertising Kills 8. Commercialized Holidays and Rituals Part Two: Facing Commercialism 9. The Impact of Commercialism: Affecting Our Minds 10. Call to Action

...
View More