Marketing Madness: A Survival Guide For A Consumer Society, 1st Edition (Paperback) book cover

Marketing Madness

A Survival Guide For A Consumer Society, 1st Edition

By Michael Jacobson


260 pages

Purchasing Options:$ = USD
Paperback: 9780367158941
pub: 2020-03-30
Available for pre-order. Item will ship after 30th March 2020
Hardback: 9780367009076
pub: 2019-04-18
eBook (VitalSource) : 9780429038938
pub: 2019-03-11
from $24.98

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This book documents the "unholy alliance" between corporations and Hollywood and takes up issues as how marketers turn citizens into consumers, ads that kill, sex in advertising, marketing in public schools, and selling of social issues. It acts as a primer on the social ills of commercialism.

Table of Contents

Part One: The Face of Commercialism 1. Targeting Children 2. The Private and Public Airwaves 3. Hidden Advertising 4. Sexism and Sexuality in Advertising 5. Co–Opting Civic Groups, Culture, Sports 6. Intrusive Marketing 7. Advertising Lies, Advertising Kills 8. Commercialized Holidays and Rituals Part Two: Facing Commercialism 9. The Impact of Commercialism: Affecting Our Minds 10. Call to Action

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Sociology / General