Free standard shipping on all orders
  • Visa
  • Master Card
  • American Express
  • Apple Pay
  • Google Pay
  • JCB

Marketing Organization Development: A How-To Guide for OD Consultants book cover

1st Edition

Marketing Organization Development A How-To Guide for OD Consultants

By William J Rothwell, Jong Gyu Park, Jae Young Lee Copyright 2017
230 Pages 7 B/W Illustrations
by Productivity Press

230 Pages 7 B/W Illustrations
by Productivity Press

230 Pages 7 B/W Illustrations
by Productivity Press
Also available as eBook on:
Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients’ expectation and the actual role of OD consultants. This book is about how to overcome that dilemma by finding effective marketing strategies for a different approach to consulting. Marketing Organization Development: A How-To Guide for OD Consultants... Read more

Preface. Acknowledgements. Advance Organizer. Chapter 1:Unique Challenges in Marketing Change Management, Performance Consulting and Organization Development. Chapter 2: Marketing Landscape, Tools, and Definitions. Chapter 3: Evaluating Personal Strengths and Weaknesses. Chapter 4: Evaluating Unmet Needs and Opportunities. Chapter 5: Proposal Process. Chapter 6: Pricing OD Consulting Services. Chapter 7: Channels for Organization Development Marketing. Chapter 8: Communication Planning and Branding. Chapter 9: Personal Sales. Chapter 10: Executive-Level Communications. Chapter 11: How Measurement and Appraisal Can Be the Means to the End of Marketing Organization Development. Chapter 12: The Future of Marketing Organization Development Consulting.

Biography

William J Rothwell, Jong Gyu Park, Jae Young Lee

Add to Cart