1st Edition
Marketing Perspectives on Phygitalization
1. Brand Performance, Innovation, and Brand Awareness: Antecedents to Brand Perception and Brand Loyalty
Priyanka Singh, Manoj Kumar Mishra, and Anthony Bagherian
2. Marketplace to Marketspace: Footfalls to Eyeballs
Aditi Sharma
3. Adoption of Phygitalization in the Retail Industry: Benefits and Challenges
Rimple Manchanda and Naseem Abidi
4. Metaverse Marketplace Development
Amit Kamble, Swati Dubey, Abhishek Srivastva, and Nilesh Kate
5. Augmented Reality in Beauty Industry: The Effect of AR Characteristics on Impulse Buying Behavior
Nupur Rawa and Gurmeet Sikh Singh
6. Retail Spatial: Conventional to Metaverse Retailing
Harit Kumar, Priyanka Singh, and Indrajit Ghosal
7. Voices of People: Social Media's Strategic Role in Building Marketing Communication
Akshita Chotia
8. Impact of Viral Marketing on Female Purchase Decision Towards Lifestyle Shopping
K. Anitha and J. Amala
9. Influence of Age on Patient Beliefs Related to Social Media Promotion of Branded Drugs
Samrat Kumar Mukherjee, Jitendra Kumar, Ankit Singh, and Ajeya Jha
10. Classification of Patients on Patient Empowerment: A Study of Online Patient Support Groups
Vivek Pandey, Samrat Kumar Mukherjee, Bibeth Sharma, Sonia Munjal, and Ajeya Jha
11. Towards A Cashless Economy - The Role of Mobile Banking in India
Mukti Prakash Behera, Bindu K. Nambiar, Kartikeya Bolar, and Tanmoy De
12. Factors Affecting Customer Satisfaction on Online Shopping: An Empirical Analysis
Van Chien Nguyen
13. Marketing Perspectives on Phygitalization
Neetu
14. Factors Affecting the Decisions of Online Buying Behavior in an Emerging Economy
Van Chien Nguyen
15. A Study on the Impact of Social Media Influencer's Reputation on Consumer Online Conformity: The Mediating Role of Informational Influence
Biswarup Chatterjee and Ashwini Awasthi
16. Brand Experience Through Data Management: An Analytical Exposure in Indian Restaurants
A. Anushya and Reem Alzu'bi
17. Integration of Phygitalization and the Potential for Information Technology in Augmented Digital Technology of User Engagement
Syed Mohammad Faisal and Ahmad Khalid Khan
18. Green Consciousness: A Study of Consumer Awareness in the Phygitalized World
Anupam Pareek and Urvashi Bhamboo
19. Consumer-Brand Relationship: A Review and Future Scope
S. B. Diwan
20. The Effects of Digital Marketing Transformation Trends on Artificial Intelligence in B2B Businesses: A Systematic Review
Sudip Basu, Punit Kumar Burnwal, Rajni Roy, and Rakhsanda Iqbal
21. Transgender Inclusivity in Marketing Strategy and Its Effect on Brand Equity
Nikita Khurana, Bhajneet Kaur, and Vibhor Kataria
22. Impact of Social-Media on Buying Behavior of Consumer
Bhawana Sharma, Akshita Chotia, and Ishita Yadav
23. The Art of Appealing Customer Attitude by Dint of Neuro-Advertising
Hena Arora and Pooja Jain
Biography
Sudhir Rana, PhD, is a Faculty of Marketing and Strategy at the College of Healthcare Management and Economics at Gulf Medical University, United Arab Emirates. He has delivered over 300 keynote speeches and has led workshop sessions and webinars. He is Co-Editor-in-Chief of the South Asian Journal of Marketing as well as Editor of FIIB Business Review and a series editor for the book series Advances in Emerging Markets and Business Operations.
Priya Jindal, PhD, is an Associate Professor at Chitkara Business School, Chitkara University, Punjab, India. With over 16 years of experience, she has supervised PhD and MPhil scholars and has published many research papers. She has filed more than 14 design patents and six utility patents and has edited several books. Dr. Jindal has presented at and chaired many national and international conferences, including several IEEE conferences.
Indrajit Ghosal, PhD, is Associate Professor of Management & Commerce, Brainware University Barasat, Kolkata, India. He has more than 15 years of teaching experience and has published several books and book chapters and over 50 research papers in international journals. He also holds six patents. He has presented papers and case studies at international and national conferences, is a reviewer for several journals, and has been a keynote speaker, resource person, and chairperson.
Arpan Anand, PhD, is an Assistant Professor at the Jaipuria Institute of Management, India. Dr. Anand’s works have been published in national and international journals such as the International Journal of Emerging Markets, International Journal of Business and Globalization, and Journal of Service Research. He has been a guest faculty, scholar, guest editor, guest speaker, and session chair in India and abroad and is a reviewer for many renowned journals.
Subhadeep Mukherjee, PhD, is an Assistant Professor of Management Studies at Ramaiah University of Applied Sciences, India. He has many years of industry experience in the domain of HR and marketing and has published and presented at international and national conferences. He is the Co-Editor-in-Chief of Adhyatma: A Journal of Management, Spirituality and Human Values and is a reviewer for many international and national journals.
