2nd Edition
Marketing Research for the Tourism, Hospitality and Events Industries
By Bonita Kolb
Copyright 2025
200 Pages
36 B/W Illustrations
by
Routledge
200 Pages
36 B/W Illustrations
by
Routledge
200 Pages
36 B/W Illustrations
by
Routledge
Also available as eBook on:
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.
The second edition of this textbook has been updated to include:
New content on digital research, social media research methods, emerging technologies such as AI in... Read more
1. Researching Changing Visitor Preferences
2. Understanding Cultural and Ethical Research Issues
3. Starting the Research Process
4. Choosing Research Participants
5. Writing a Visitor Survey
6. Administering Visitor Surveys
7. Moderating Focus Groups
8. Managing Projective Techniques and Observation Research
9. Conducting Visitor Interviews
10. Using Social Media to Conduct Research
11. Analyzing Research Data
12. Preparing the Report and Presentation
Biography
Bonita Kolb is Emeritus Professor at Lycoming College, Williamsport, USA, currently living in Nashville, Tennessee.
