Marketing Scientific And Technical Information: 1st Edition (Paperback) book cover

Marketing Scientific And Technical Information

1st Edition

Edited by William R. King


234 pages

Purchasing Options:$ = USD
Paperback: 9780367170790
pub: 2020-03-30
Available for pre-order. Item will ship after 30th March 2020
Hardback: 9780367020927
pub: 2019-06-07
eBook (VitalSource) : 9780429050787
pub: 2019-04-05
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This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.

Table of Contents

Part 1: Introduction 1. Marketing Scientific and Technical Information 2. STI Dissemination: Issues and Opportunities Part 2: The STI User and Market 3. STI Acquisition and the Firm 4. A Model of User Behavior for Scientific and Technical Information 5. Problems and Prospects in the Segmentation of the STI Market Part 3: The STI Product 6. Product Planning for Effective Scientific and Technical Information 7. Increasing the Utilization of Scientific and Technical Information Part 4: The Distribution of STI 8. Channel Theory and STI Distribution 9. Marketing of Information Services: Strategic Considerations in Channel Selection Part 5: Developing a Better Understanding of STI Marketing 10. An Experiment in the Application of Marketing Theory to the Marketing of STI Products and Services 11. On the Evaluation of Scientific-Technical Information Systems 12. On the Buying and Using of Scientific and Technical Information by Organizations 13. An Agenda for the Future

Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Sociology / General