1st Edition
Marketing Technologies Corporate Cultures and Technological Change
1. The ‘Market Turn’ in Science and Technology Studies 2. Marketing Technologies: In Theory and in Practice 3. Inside Corporations: An Ethnographic Approach 4. Becoming a Neophyte Marketer 5. Marketing Texts as Discursive Objects: Or do Texts Speak for Themselves? 6. ‘Softly, Softly’ Tagging the World 7. RFID ‘Theatre of the Proof’ 8. Concluding Remarks
Biography
Elena Simakova is Lecturer in Innovation at the University of Exeter Business School, UK. Her research focuses on policy and politics of emerging technologies and the creation of market values. Her publications have appeared in Social Studies of Science; Science, Technology & Human Values; and Science as Culture
'Simakova has produced an absolutely excellent, theoretically sophisticated, empirically rich account of the production of emerging technologies. It is a fascinating read for those interested in organizational ethnography, marketing practice and critical marketing studies. I cannot recommend it highly enough.'
Professor Mark Tadajewski, Durham University, UK
