1st Edition
Marketing Tourism Places (RLE Tourism)
1. Can Places Be Sold For Tourism? Gregory Ashworth and Henk Voogd 1. Theory and Concept 2. The Concept of Opportunity Sets As A Methodological Framework For The Analysis Of Selling Tourism Places: The Industry View Mike Stabler 3. People, Places and Priorities: Opportunity Sets And Consumers' Holiday Choices Peter Kent 4. Opportunity Sets As Analytical Marketing Investments: A Destination Area View Brian Goodall 5. Hedonic Prices And The Marketing Of Package Holidays: The Case Of Tourism Resorts In Malaga M. Thea Sinclair, Ann Clewer and Alan Pack 6. Strategies For Tourism Destination Development: An Investigation Of The Role Of Small Businesses Luiz Moutinho 2. Shaping The Product 7. Leisure + Shopping = Tourism Product Mix Myriam Jansen-Verbeke 8. The Historic Cities Of Groningen: Which Is Sold To Whom? Gregory Ashworth 9. The Tourist Destination As Product: The Case Of Languedoc Theo de Haan, Gregory Ashworth and Mike Stabler 10. Destinations – As Marketed In Tour Operators' Brochures Brian Goodall and Jan Bergsma 3. From Product To Organisation 11. The Organisation Of Tourism In Austria: Marketing At The Provincial Level Friedrich Zimmerman 12. Place Promotion By Tourist Boards: The Example Of 'Beautiful Berkshire' Gill Pattinson 13. Research Into Tourism Markets: Some Frisian Experiences Ed C. van der Knijff 14. Marketing Through Travel Agencies Mark Radburn and Brian Goodall 4. Selling Tourism Places 15. The Dynamics Of Tourism Place Marketing Brian Goodall. Index.
Biography
Multivolume collection by leading authors in the field
