Marketing and General Practice: 1st Edition (Paperback) book cover

Marketing and General Practice

1st Edition

By Colin Gilligan, Robin Lowe

CRC Press

168 pages

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Paperback: 9781857750270
pub: 1994-09-09
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pub: 2018-05-08
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Description

This book deals with the area of marketing in general practice. It presents a step-by-step guide to the nature of marketing in which each aspect is presented in short, separate chapters accompanied by questions, checklists and practical examples. It is based upon the lessons learned by a number of GPs and practice managers over a variety of situations and concludes with a comprehensive case study of one particular practice with which the authors worked. Readers of this book should gain a clear idea of the nature and purpose of marketing techniques and how the opportunities now becoming available can benefit both practice and patients.

Subject Categories

BISAC Subject Codes/Headings:
MED000000
MEDICAL / General