Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets.
Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic.
This third edition has been updated to include:
- four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”)
- new and updated international case examples to show the practical realities and approaches to managing different destinations around the world
- coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others
- a significantly improved illustration program
- keyword lists
It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Part I: Critical concepts in destination management and marketing. 1. Destination management and marketing. 2. Destination sustainability and social responsibility. 3. Quality of life and well-being of destination residents. Part II: Destination management roles. 4. Destination planning. 5. Destination management research. 6. Destination leadership, coordination, and governance. 7. Destination product development. 8. Destination partnership and team-building. 9. Destination stakeholder relationships and involvement. 10. Visitor management. 11. Destination crisis management. 12. Planning marketing, branding, and communications. Part III: Destination marketing, branding, and communications. 13. Destination positioning, image, and branding. 14. Destination integrated marketing communications. 15. E-marketing and ICTs. Part IV: Destination markets and trends. 16. Consumer behavior, segmentation, and market trends. 17. Domestic leisure and VFR travel markets. 18. International pleasure and leisure travel markets. 19. Business travel and business event markets. Part V: Destination management performance measurement and the future of destination management. 20. Destination management performance measurement and management. 21. The future of destination management.
Biography
Alastair M. Morrison, Ph.D., is Research Professor at the School of Management and Marketing, Greenwich Business School, University of Greenwich in London. Formerly, he was Distinguished Professor Emeritus at Purdue University, Indiana, specializing in the area of tourism and hospitality marketing. He has published approximately 350 academic articles and conference proceedings and is the author of several books on tourism marketing and development, including Hospitality and Travel Marketing (5th edition, 2022), Tourism Marketing in the Age of the Consumer (2022), and World Tourism Cities (2021). Prof. Morrison is the coeditor-in-chief of the International Journal of Tourism Cities and coeditor of The Routledge Handbook of Tourism Cities (2021).
"This textbook is a ‘must-have’ resource for those interested in destination management and marketing. It offers a comprehensive view on key aspects of managing and promoting destinations, with added chapters on current issues such as sustainability, residents’ wellbeing, crisis management, and e-marketing. Written in a student-friendly manner, with plenty of examples and images, the textbook is a great resource for students, academics, and practitioners."
-Dr. Cristina Maxim, Senior Lecturer, University of West London, UK
"This book covers important topics on destination marketing and management. Prof. Morrison sheds light on the critical concepts and discusses about strategic as well as operational issues. He features useful examples, summaries and review questions in each chapter, for the benefit of his readers. I am very pleased to recommend this title to students and to aspiring practitioners."
-Dr. Mark Anthony Camilleri, Associate Professor of Corporate Communication, University of Malta, Malta
"The performance of a destination is often judged by the way it is managed and marketed. With globalisation, digitalisation and sophistication, destinations are evolving in an unpredictable tourism environment. As such, new knowledge and up-to-date strategies are needed to survive in such an uncertain condition. In response, Alastair’s third Edition on Marketing and Managing Tourism Destinations offers a comprehensive insight of updated management and marketing strategies to the tourism world. Enriched with 21 chapters, the book not only presents contemporary concepts from a renewed perspective, but also proposes refreshed practical examples from different parts of the world. The book adopts a unique approach; each chapter opens up with a ‘warming up’ and closes with a ‘summing up’ section. This allows readership to have a taste of the topic while aiding in a smooth digestion of the chapter. Marketing and Managing Tourism Destinations by Alastair Morrison is a valuable resource to the tourism community. The book will definitely delight readership in quest of knowledge on contemporary issues affecting the management and marketing of tourism destinations in the 21st century and onwards."
-Dr. Vanessa GB Gowreesunkar, Associate Professor, Anant National University, India and Associate Editor, Emerald, International Journal of Tourism Cities
"This book makes a very significant and valuable contribution to tourism destination marketing and management. Dr. Morrison introduces each important concept through a synthesis of the literature, diverse case studies, up-to-date data, and a variety of figures and tables. The whole book is very easy to follow and covers all the crucial aspects of this area. The real-world cases provide excellent resources for students to learn by doing and set the best examples for practitioners. It is definitely essential reading for students, instructors, scholars, and practitioners."
-Dr. Ye (Sandy) Shen, Assistant Professor, Experience Industry Management Department, Cal Poly University, San Luis Obispo, California, US
