1st Edition
Marketing and Marketing Assessment (RLE Marketing)
Copyright Year 1966
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Marketing and Marketing Assessment (RLE Marketing)
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Book Description
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Table of Contents
1. The Marketing Concept 2. The Collection and Selection of Relevant Information 3. Marketing Structure and Control 4. Marketing Plans 5. Export Marketing and Its Relation to the Home Market 6. Basic Data on the United Kingdom Market 7. Indications of Change.
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