1st Edition

Marketing and Marketing Assessment (RLE Marketing)

ISBN 9781138980433
Published November 24, 2015 by Routledge
204 Pages

USD $52.95

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Book Description

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Table of Contents

1. The Marketing Concept 2. The Collection and Selection of Relevant Information 3. Marketing Structure and Control 4. Marketing Plans 5. Export Marketing and Its Relation to the Home Market 6. Basic Data on the United Kingdom Market 7. Indications of Change.

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