Marketing and Retail Pharmacy: 1st Edition (Paperback) book cover

Marketing and Retail Pharmacy

1st Edition

By Colin Gilligan, Robin Lowe, Peter Cattee

Routledge

176 pages

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Paperback: 9781857752021
pub: 1996-07-01
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Description

Based on the authors' experiences of working with a wide variety of retail pharmacies, this book is designed to provide pharmacists with a clear understanding of the nature of marketing, and the ways it can contribute to the effective management of their business. It explains how marketing techniques can benefit retail pharmacy, and includes questions and checklists, examples and case histories.

Subject Categories

BISAC Subject Codes/Headings:
MED000000
MEDICAL / General
MED002000
MEDICAL / Administration