1st Edition
Marketing for Architects and Engineers A new approach
By Brian Richardson
Copyright 1997
148 Pages
by
Taylor & Francis
148 Pages
by
Taylor & Francis
Also available as eBook on:
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach... Read more
Introduction. Markets and marketing. Scenario planning. Synthesis marketing. Strategic mapping. A synthesis marketing programme. Architecture centres. Bibliography and references. Index.
Biography
Linda Hutcheon
