1st Edition
Marketing for Churches and Ministries
178 Pages
by
Routledge
178 Pages
by
Routledge
178 Pages
by
Routledge
Also available as eBook on:
This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward presentations of basic marketing principles emphasize their use in churches or ministries.... Read more
Contents
Understanding Church and Ministry Marketing
- Getting Needed Information
- Planning Marketing Activities
- Constituent Analysis
- Marketing Objectives
- Program Decisions
- Access Decisions
- Communications Decisions
- Contribution Decisions
- Monitoring and Controlling Marketing Activities
- Appendixes
- Index
Biography
Robert E. Stevens, David L. Loudon
