268 Pages
by
Routledge
268 Pages
by
Routledge
268 Pages
by
Routledge
Also available as eBook on:
Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authors--representing 11 different institutions--are some of the most active health care consultants in the academic community. They discuss studies for hospital based programs, workplace programs, and... Read more
Contents
Preface
- Introduction
- Part I: What Is the Wellness/Prevention Product?
- Market Evolutions in Health Care and the Emergence of Employee Wellness as a New Product Category
- The Marketing of Dental Wellness: A Practical Guide for the Practitioner
- Implications of Addiction Theory for Primary and Secondary Prevention Programs
- Part II: Market Segments for Wellness and Prevention Programs
- Mutual Support Groups to Reduce Alcohol Consumption by Pregnant Women: Marketing Implications
- Health Consciousness, Scientific Orientation and Wellness: An Examination of the Determinants of Wellness Attitudes and Behaviors
- The Social System Referral Sources and Prevention Referral
- Promoting Wellness for Older Adults
- The Adolescents: Target Markets for Prevention
- Part III: Channels of Distribution
- The Nature of and Case for Well-Being Companies
- In Search of the “Well-Being” Company--1989
- Implementing a Wellness Program in a Resource Constrained Public Institution: A Review With Commentary
- Channel Leadership in Health Care Marketing: A Natural Role for Hospitals
- Wellness: The Marketing of Health Promotion in America’s Heartland Hospitals
- Evaluating the Effectiveness of Wellness Programs: Urban and Rural Hospital Experience
- Part IV: Future Research in Wellness and Prevention
- Surpluses and Shortages in the Study of Wellness Programs: An Assessment of the Field’s Development and Call for Academic Research
Biography
Busbin, James; Self, Donald
