116 Pages
by
Routledge
122 Pages
by
Routledge
Also available as eBook on:
Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps... Read more
Contents
Editorial
- Introduction
- Increasing the Validity of Post Command Economy Research and Application
- Environmental Dimensions of Emerging Markets: Introducing a Region-Relevant Market Analysis Matrix
- Market-Entry Strategies in Poland--A Preliminary Report
- An Assessment of Foreign Direct Investment Opportunities in Hungary
- Can Western-Style Marketing Be Applied in Transitional Economies? A Study of Consumer Bank Marketing in Poland
- Index
- Reference Notes Included
Biography
Erdener Kaynak
