The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Table of Contents
1. Introduction: Marketing in Developing Countries G. S. Kindra 2. Marketing in Less Developed Countries: Its Nature and Prospects Nikhilesh Dholakia 3. Is Marketing the Catalyst in the Economic Development Process? Hamid Etemad 4. Missing Links: Marketing and the Newer Theories of Development Nikhilesh Dholakia and Ruby Roy Dholakia 5. Marketing Problems in LDCs: The Case of Egypt Essam Mahmoud and Gillian Rice 6. Economic and Market Environment: The Case of Hong Kong C. L. Hung 7. African Marketing: The Next Frontier Françoise Simon-Miller 8. Models-of-Man Approach to Family Planning Ruby Roy Dholakia 9. The Public Sector and the Marketing of Birth Control in LDCs G. S. Kindra, Ruby Roy Dholakia and Prem Pangotra 10. The marketing-education Task in Third World Countries Christopher A. Ross and Ronald McTavish 11. Market Imperfections and Organizational Structure; The LDC Perspective Jan J. Jorgensen, Taieb Hafsi and Moses N. Kiggundu 12. A Generalized Model of Comparative Marketing: Formal Development Methodological Implications and Examples Hamid Etemad 13. State Enterprses: A Marketing Perspective Durairaj Maheswaran 14. Marketing-research Techniques and Approaches for LDCs Erdener Kaynak
Multivolume collection by leading authors in the field