176 Pages
by
Routledge
176 Pages
by
Routledge
Also available as eBook on:
Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate... Read more
Preface 1 Marketing in context 2 Setting a course Appendix to Chapter 2: Case study 3 Action to promote sales 4 The personal touch 5 Managing distribution 6 Chips and change
Biography
Patrick Forsyth’s career in publishing has spanned editorial, sales, and marketing. Now a consultant, he runs Touchstone Training and Consultancy, specialising in marketing, sales and management communication skills. He is author of a number of successful business books including Marketing Successful Presentations and 101 Ways to Increase Sales.
