242 Pages
by
Routledge
242 Pages
by
Routledge
242 Pages
by
Routledge
Also available as eBook on:
Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing... Read more
1. Introduction 2. Adopting A Marketing Orientation 3. Understanding the Marketing Environment 4. Marketing Planning 5. Products and Services 6. Pricing 7. Distribution 8. Marketing Communications 9. Overseas Marketing 10. Marketing to MOD 11. Franchising 12. Marketing High Technology
Biography
Kenny, Brian; Dyson, Karen
