Marketing in the 21st Century: Concepts, Challenges and Imperatives: Concepts, Challenges and Imperatives, 1st Edition (Hardback) book cover

Marketing in the 21st Century: Concepts, Challenges and Imperatives

Concepts, Challenges and Imperatives, 1st Edition

By Henry Kyambalesa


336 pages

Purchasing Options:$ = USD
Hardback: 9781138707726
pub: 2017-11-15
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eBook (VitalSource) : 9781315201344
pub: 2017-11-01
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This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

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Subject Categories

BISAC Subject Codes/Headings:
SOCIAL SCIENCE / Sociology / General