Marketing in the 21st Century: Concepts, Challenges and Imperatives, 1st Edition (Paperback) book cover

Marketing in the 21st Century

Concepts, Challenges and Imperatives, 1st Edition

By Henry Kyambalesa

Routledge

336 pages

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Paperback: 9781138707696
pub: 2018-12-31
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Description

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

Subject Categories

BISAC Subject Codes/Headings:
SOC000000
SOCIAL SCIENCE / General
SOC026000
SOCIAL SCIENCE / Sociology / General