1st Edition
Marketing in the 21st Century Concepts, Challenges and Imperatives
By Henry Kyambalesa
Copyright 2000
336 Pages
by
Routledge
336 Pages
by
Routledge
Also available as eBook on:
This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments... Read more
List of Figures, List of Tables, Preface, 1. The Marketing Function, 2. The Changing Business Environment, 3. Culture in Cross-Border Marketing, 4. The Japanese Challenge, 5. The Role of Governments, Endnotes, Glossary, Bibliography, Index, The Author
Biography
Kyambalesa, Henry
